‘All Dressed Up for the NHS.’ A fundraising OOH and social campaign featuring members of the East London community in their Sunday best for a series of doorstep portraits. Its aim was to illustrate the decency, humour and resilience of the nation in lockdown over the Covid-19 pandemic. Shot by photographer Alan Powdrill, each participating household received a portrait and the opportunity to be a part of a snapshot of positivity celebrating the human spirit over an uncertain time in all our lives.
Huge thanks to BuildHollywood (Jack, Jack Arts & Diabolical) for all the OOH posters.
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