There’s one phrase that perfectly captures the intense experience of music. When uttered, it provokes a mix of envy, awe and reverence from those who can’t say the same. It’s steeped in emotion and rooted in history by its very nature. It’s a badge of honour. It’s unchallengeable and speaks volumes in just three words. It’s: “I was there.” This phrase perfectly captures the essence of the British Music Experience’s offering - a museum of rock and pop memorabilia. You can step into the past and truly experience it at every turn. Feel like you were there in the Cavern Club. Feel like you were there at Live Aid. Feel like you were there when Geri walked out in the Union Jack dress.
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