Gaining valuable TV, film and games industry experience can be a huge challenge for many emerging creative talents. West Midlands Combined Authority, Create Central and Solihull College understand this and have come together with industry partners to develop the bootcamp scheme to offer that essential foot in the door. This campaign is built around the strategy ‘Create a scene’, tapping into iconic industry graphic shorthand cues and underlining the ambition, energy and creativity needed to break into the industry.