This ‘Minx and Match’ campaign allowed users to create their perfect look via an interactive microsite. The site also included a quiz which generated a personalised match specifically to suit your mood at the time. Press, digital and social content supported the site, within the first six weeks the site had accumulated 25,000 user sessions, 30% of which engaged with the quiz and clicked through from the microsite to the Freya Lingerie product pages.
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