The branding for Joe, a Microsoft 365 learning business, had one goal: to not feel like yet another boring tech company. Even the name 'Joe' was picked because, well, who doesn’t like Joe? It’s simple, relatable and feels like someone you’d actually want to grab a coffee with. The creative strategy was to do things differently. That’s where 'Not your average tech partner' came in, summing up Joe’s mission to make learning Microsoft 365 fun, innovative and actually useful (no tech jargon required). With playful icons, a dynamic interchangeable logo and a colour palette so bold it could glow in the dark, Joe’s vibe is all about keeping tech fresh, approachable and, well, not average.
