‘The not quite Maisterpiece series.’ An exploration into AI image technology using the new Adobe Firefly creative generative AI software. With only two word prompts; artist name and title of paitning/artwork, each image took under 20 seconds to create with minimal further image manipulation. Creative communications, whether advertising, social content or branding, will always start with an idea, the genesis of the strategic and creative process driven by nuances of human behaviour. Take that away and we’re left with a disappointing knock-off - it’s alright but it ain’t a truly memorable (human-created) masterpiece. ‘The full power of technology cannot be realised without great imagination to fuel it.’ Adobe Firefly.