![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/f2cbf6e4-a844-4987-a4b4-def6d12662ce_rw_1920.jpg?h=0d085d8d381727e27ce7dbd140d59b7b)
Metamucil Fibre Caps - the easiest and quickest way of getting your daily dose of fibre.
This campaign exaggerated the attributes of the product in a witty disruptive manner, ensuring ease and convenience were front of mind (oversized POS a given).
This campaign exaggerated the attributes of the product in a witty disruptive manner, ensuring ease and convenience were front of mind (oversized POS a given).
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/a5c1358d-ce62-4aae-acc2-e0c4d63b695a_rw_1920.jpg?h=b78e3dc22212983c9ae88551f6aeeb9a)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/2223c81e-1dd2-4bd5-8d35-ea338931b68c_rw_1920.jpg?h=7033aaec001a86bb8efe7e2d2d9938cd)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/1efc6d69-d1e3-454f-84d9-0484d40607d9_rw_1920.jpg?h=290bb313ddf85ba232ed10130f0dd768)