The British public appreciate the Police and the work they do, although this support tends to be latent, not expressed in the way that support for the armed forces is channelled through Help For Heroes. The 'Believe In Blue' campaign is all about making this latent support more overt and to give the silent majority a voice. These films aimed to show where and how the Police are actively working to ensure our lives are safer.
The British public appreciate the Police and the work they do, although this support tends to be latent, not expressed in the way that support for the armed forces is channelled through Help For Heroes. The 'Believe In Blue' campaign is all about making this latent support more overt and to give the silent majority a voice. These films aimed to show where and how the Police are actively working to ensure our lives are safer.