When Porsche owners bring their vehicles to Porsche, they expect a first-class service. Which is why each item in this campaign was given an element of extra consideration to underpin the concept of perfection. From high quality printing techniques and paper stocks, to a photographic style - ‘Art of the part’, showing genuine Porsche parts in a meticulous and sculpturally balanced way. Also, an owners film illustrating how customers are given the same perfectionist treatment that draws parallels between the attention the car is given and the customer experience, from start to finish. Created with Palmer Hargreaves, UK.