Renault Trucks UK approached me to create a campaign for their new T Range launch, resulting in 'onwards and upwards' - a concept that spotlighted the innovative truck with a chevron-inspired animation that symbolised forward momentum - practically driving itself. With trucks unavailable to shoot, extensive retouching was required to ensure right-hand drive accuracy and highlight key new features. From initial concept to final polish, the campaign was rolled out across press, outdoor, social and activation.
