Creatively leading the rebrand of Resorts World Birmingham as the destination that went ‘Beyond outlet shopping’. Bus rears, roadside 48-sheets, rail sheets, street talk, digital OOH, Facebook, web advertising plus extensive POS and a brand new website were all in the media mix. Shortly after the rebrand and on the back of a comprehensive media schedule, Resorts World Birmingham experienced record footfall numbers, up 24% on target despite a national decrease in retail footfall figures.
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