A Triumph motorcycle is an original. A one-off creation, not a copy or a hybrid but a beautifully designed precision piece of art. It should remain as intended, not diluted or adulterated. This after-sales idea encouraged Triumph dealers to focus on using Triumph parts for servicing and maintenance and also Triumph owners (first and subsequent owners) to go to the dealers for their bike servicing / maintenance and to be predisposed to genuine parts. The creative flexed through film, print, POS, social to ‘original’ craftsmen as brand ambassadors.
