![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/5ac3a022-7604-4d35-9bbb-71e0a4617c55_rw_1920.jpg?h=7c407926639036dce86f71389d20c563)
Recent research suggested a high level of non-compliance with young people not wearing face masks, especially on public transport. Rather than focussing on the negative impact, a positive bold approach was taken for this regional campaign by suggesting how wearing a face mask now, we can all get back to what we love sooner. Created with One Black Bear agency for West Midlands Network, UK.
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/634315b8-b495-4711-ab8a-9b35b9c55752_rw_1920.jpg?h=1d86e7fc334faa66a0f31f29f18d039f)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/a020e00a-5583-4d15-8122-654ec250e594_rw_1920.jpg?h=61ffc05ee5dbaf75336620a1786316f6)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/f357da38-4417-4692-a530-667b97688e76_rw_1920.jpg?h=13c0387589f3e0e61ee591083e51ebb4)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/6d46d478-4a47-402d-af0e-fe24266693ae_rw_1920.jpg?h=e2e7eeefa56b4a47bfe2ee16703adb3b)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/784dc491-4e99-4844-b3f6-915fafce5abc_rw_1920.jpg?h=5178fe88bd00cc3e9162507b72bc6ce9)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/a48060ee-108c-4044-801c-9ed0cc6295a1_rw_1920.jpg?h=3a5d28b851fdad384dc4beccdf836e07)