The Swiftcard allows 16-18yr olds to travel cost effectively. Although, If you’re 16-18, chances are you’ll not engage with advertising, especially if it doesn’t resonate. You’re more likely to ignore it, unless it peeks interest, entertains and stands out - giving something thumb-stoppingly different. This campaign aimed to entertain via random, fun, weird and often badly photoshopped social posts rather than overtly promote, keeping the campaign fresh and a bit silly - perfect for the audience.
