![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/4d4d2c27-2886-4a0e-abc2-d23ea1d9e1dc_rw_3840.jpg?h=547f6f197d374b438c6b9797d0df0b0d)
The Swiftcard allows 16-18yr olds to travel cost effectively. Although, If you’re 16-18, chances are you’ll not engage with advertising, especially if it doesn’t resonate. You’re more likely to ignore it, unless it peeks interest, entertains and stands out - giving something thumb-stoppingly different. This campaign aimed to entertain via random, fun, weird and often badly photoshopped social posts rather than overtly promote, keeping the campaign fresh and a bit silly - perfect for the audience.
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/4409dcee-f8a2-4083-b0f6-68297eed5112_rw_3840.jpg?h=d18ffee44e2a87aecb8114f9b3ac2360)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/d7dca9c6-6ac7-473e-abe4-cb89c36f3644_rw_3840.jpg?h=d3fb3492f886aba90c343e77afcc6c24)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/90be93e1-a1dd-44b1-a32f-bd8b6c5defd9_rw_3840.jpg?h=2a39241f5672c0251e976a88de3c3006)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/cbcebf2e-e991-4ecf-9b38-e112b7c4026c_rw_3840.jpg?h=705d2aecc943620cd55353ff6692b8f5)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/ce572d3d-989c-43b7-b112-af532b23fc63_rw_3840.jpg?h=43855270f5b1eca8b2ce66638af9ed3e)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/cab52002-bd6d-47e9-ba7c-6b2034e8fd9d_rw_3840.jpg?h=28b85603c027e251abe9a664631a6888)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/29840502-c0d1-4540-9955-be6456aafcff_rw_3840.jpg?h=ce764abcaa5b4f9de83681d9172af0e8)
![](https://cdn.myportfolio.com/3f05eb8cfccffa95d2c7ee7cad40d73a/bdbfed88-f8b0-4c05-9005-5d90734290c8_rw_3840.jpg?h=ac4cc4165c16bfd1df1caf5f50880625)